Peloton Is Stuck, Just Like the Rest of Us
It was the best of pelotimes, it was the worst of pelotimes.
If the graph of Peloton’s stock-price fluctuations were the blueprint for a new roller coaster, it would be a terrifying ride for anyone brave enough to strap in. The line undulates with disasters: Since the fitness-tech company went public in late 2019, it has weathered a virally bad holiday ad campaign, pandemic delivery delays so extensive that it bought up tons of pricey cargo-plane space, and a recall of one of its treadmills following dozens of injuries and the death of a child.
Between those precipitous drops, the company had a better pandemic than nearly all other businesses on the planet. With gyms gave the phenomenon a name: . (Peloton declined to comment for this story.)
