THE CUP RUNNETH OVER
he Indian beverage industry has seen the most action since Independence just in this last decade. We have gone from being a shy consumer to an aggressive player internationally: world-class production facilities, local wines and spirits raking in the medals on a global stage, and indigenous labels conquering markets and categories worldwide. It started with wine when a spate of young brands decided to change the way wine was presented and consumed in India. The affordable-but-sippable revolution that
