SONY A7 IV

Back in 2018, the Sony A7 III really marked a turning point for mirrorless. Here was an affordably priced full-frame camera ($3,099) that had solid autofocus, great image quality and a familiar user experience that made for a particularly compelling product then; and remains so for many photographers, even three years later.

In fact, I've used one as my personal camera since it launched, and having shot nearly 50,000 frames with it I’m pretty aware of its strengths and weaknesses. So, with the arrival of the A7 IV, the question is: is Sony’s newest camera still competitive in an era when all the major camera brands now offer solid, lower priced, full-frame mirrorless cameras as well?

For this review I've had a pre-production model of the A7 IV for the last month, and I’ve been shooting it with a variety of lenses across as much varied subject matter as I could find in Sydney’s lockdown. Also, as this was a pre-production model, I was stuck to shooting JPEG only, so you'll probably need to keep that in mind when it comes