HELLO! magazine

CAROLINA CUCINELLI TELLS HOW THEIR CASHMERE EMPIRE WAS FASHIONED BY THIS CLOSE-KNIT COMMUNITY

Perched on a hilltop in Italy’s picturesque Umbria region, the village of Solomeo is known for its medieval buildings, its vines, olives, sunflowers – and fashion.

This out-of-the-way spot makes an unlikely style capital, but then the clothes that hail from here are unusual too. Solomeo is the heart of the Cucinelli family’s cashmere empire – both their home and where they produce the covetable yet entirely eco-friendly creations that make their label one of Italy’s most successful.

The village, like their collections, is a labour of love. Back in

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