In my Humble Opinion

Brand snobbery – do we care anymore?

ow many of us remember the horror and embarrassment of being dragged kicking and screaming into town to go shopping with our mums when were kids, eh? Usually this emotionally scaring event took place during school holidays, but it certainly left its mark on me. To this day I still kick-off hysterically like little Damien Thorn in the film The Omen as their limousine gets near to the Guildford cathedral, whenever the missus swings the motor into our local Tesco car park. My one vivid memory that still haunts me and makes my mum chuckle and deny