Beijing Review

Hope Springs Eternal

During the Double 11 online shopping festival season, Liu Lu, a 28-year-old restaurant owner in Shenzhen, Guangdong Province, “purchased” something rather special on Taobao, one of China’s leading online shopping platforms. With 66 yuan ($10.32), he made a donation to the online store of the China Children and Teenagers’ Fund (CCTF), which will be used to buy stationery, sports goods, musical instruments and other things for children in need, such as those who suffered accidents, or those living in remote rural areas whose parents work in large cities—the left-behind children.

This charity program called HELLO Kids was initiated

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