‘It is surreal’: the five-second book reviews going viral on TikTok
Nov 16, 2021
3 minutes
Fifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of hashtags – #BookTok #FYP. Throw a pandemic into the mix and you have the formula: you can make a book review go viral.
Stuck inside during Sydney’s Covid lockdown, I fell down the endless TikTok abyss, where I found BookTok: the app’s reading corner that has amassed more than 26bn views.
There, I spent more time watching people talk about books than
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