Everand Logo

Welcome to Everand!

  • Guitarist

    Richards Guitars

    Nov 12, 2021 4 minutes
    BY JAMIE DICKSON

    Richard Cholerton is the founder of Richards Guitars, a Stratfordupon-Avon based guitar store with a fiercely independent spirit. While the store stocks a range of familiar brands, the heart of the business lies in offering high-quality guitars sourced from Britain and Europe, including Gordon Smith electrics and Dowina acoustics – hand-built instruments that offer uncompromising quality without a baked-in premium on the price tag that major brands might command.

    Unafraid to call it as he sees it, Richard encourages customers to keep an open mind and do plenty of research before committing to a guitar. He also dislikes heavy-handed marketing, feeling that the proof of a guitar is in the playing, rather than the hype or the name on the headstock. We caught up

    You’re reading a preview, subscribe to read more.

    More from Guitarist

    Guitarist6 min read
    Delay
    When we talk about echo, it might make you think of vintage effects, which may be dirty, distorted and lo-fi in character. In contrast, ‘delay’ started becoming the standard term when digital technology made it possible to manufacture cleaner and qui
    Guitarist8 min read
    Mdou Moctar
    Back in the 60s, the template for a protest singer was set as an earnest fingerstyle folkie, regaling a cross-legged audience in a Greenwich Village coffee house. 5,000 miles away, and a half-century later, Mdou Moctar didn’t get the memo (in fact, a
    Guitarist2 min read
    Altered Tradition
    There’s a lot of innovation happening at Furch HQ, as evidenced by this Violet Master’s Choice model. The Sitka spruce top has undergone Furch’s voicing treatment, the end result being a top that’s tuned to wring out every last drop of tonal richness

    Related