WITH WIT AND BEAUTY
1 Celebrating Style
Boucheron has always been one to embrace freedom of expression with exquisite creations that are beloved by fashionable and artistic individuals alike. And it’s a philosophy that the jeweller continues to live by today, 163 years after its founding, with creations that exude joy and exuberance through creative daring. They’re the perfect finishing touches to your outfit as the year-end brings its round of festivities with loved ones and family. And to drive the point home, Boucheron has released the emotive “Together as One” campaign with tastemakers the likes of Hannah Quinlivan, Lu Han and British It girl Alexa Chung decked in covetable Boucheron baubles.
2 Couture Meets Jewellery
Born into a family of drapers, brand founder Frédéric Boucheron was fascinated by gemstones as a child and became a jeweller’s apprentice at age 14 before launching his own maison in 1858. Armed with the knowledge of textiles and fashion, he introduced a breath of fresh air into
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