WHY DOES SINGAPORE’S GENZ FEEL SO ISOLATED?
They’re the generation that grew up with the Internet, smartphones and social media. They learnt how to swipe before they knew how to read. They can’t remember a time when “Google” wasn’t a verb. Yes, this is Gen Z – born between 1997 and 2012, and now aged 9 to 24. They’re the most connected generation ever – yet 82 per cent of Gen Zs in Singapore say “emotional connections are weaker than in the past”, higher than the global average of 76 per cent.
This is just one of the startling findings in The Truth About Gen Z, a report released in March this year by McCann Worldgroup, a global marketing services company. It interviewed 32,000 people around the globe, including 5,000 from countries around the Asia-Pacific, including Singapore, Australia, Hong Kong, Japan,
