RANGE ANXIETY
“IS THIS REALLY THE NEW ONE? YOU THOUGHT YOU WERE GOOD AT THIS CAR-SPOTTING THING, DIDN’T YOU?”
It messes with your head. Is this really the new one? You thought you were good at this car spotting thing, didn’t you? From the side profile at least, it just looks like the Range Rover we’re familiar with… yet unaccountably better. Smoother, neater, more polished, tightened up. But in ways that aren’t obvious.
Gerry McGovern, Jaguar Land Rover’s chief creative officer, disarmingly offers an explanation. “It’s not that we’ve become better designers since we did the old generation. It’s that technology has moved on, and allows us to do things we couldn’t before.” McGovern isn’t known for deprecating either himself or his team (he’s just been slagging off the visually noisy design of some rival products, ending his remarks with an airy “…not that I’m slagging
