Crazy for Sneakers
Nov 10, 2021
3 minutes
By Chong Jinn Xiung
In just one decade there has been a massive shift in the manner sneakers have been perceived and worn. They are no longer frowned upon when donned in the workplace or even during formal occasions and are worn by the likes Serena Williams, Kylie Jenner, Missy Elliott, Eminem and Justin Timberlake.
“Many people have the perception that the sneaker industry is a niche one. While that used to be true, it is clear to see it is now considered mainstream,” says Richard Xia, founder and CEO of Novelship, an online marketplace for sneakers and streetwear apparel.
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