Essence of place
Cognac was made by the blenders. Through their international connections and commercial nous, the merchants created a global powerhouse that remains dominated by their family names to this day: Jas Hennessy, Jean Martell, Rémy Martin, Emmanuel Courvoisier.
Brand power has been the key to Cognac’s success, but has something been lost along the way? At a time when we yearn to know more about where our food and drink comes from, and how it is made, might VSOP and XO blends appear anonymous – soulless even? But not
