Finweek - English

Turning waste into ‘liquid gold’

orion Lee Herman is the founder and CEO of LiquidGold, a company with a mission to help save the environment through recycling and repurposing human urine. “I was at a personal crossroads in my career as an industrial psychologist and wanted to venture into something new. Initially I wanted to do something that would create a legacy for my family, but this has since become something much bigger. My passion is to help communities and save the environment,” Herman says.

His research into social

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