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  • BBC Science Focus Magazine

    CELEBRITIES: WHY DO THEY LOVE BIZARRE FADS?

    Nov 03, 2021 3 minutes
    by DEAN BURNETT

    In 2019, Josh Brolin, celebrated actor and star of the Marvel Cinematic Universe, ended up with a sunburnt anus.

    This unlikely but true sentence was made possible by the bizarre wellness fad of ‘perineum sunning’ (exposing the patch of skin between the anus and genitals to direct sunlight). It’s just one of the countless wellness fads, fashionable diets, and questionable products and procedures that claim to improve your health and appearance that are everywhere in our modern world. Others include ‘vampire facials’ (injecting your own purified blood into your face), coffee

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