This year, Swiss avant-garde watch brand TAG Heuer has given its fans—and watch enthusiasts in general—a lavish spread of exciting new releases. There are updates on the iconic Aquaracer and Carrera lines as well as eye-catching collaborations with Porsche and Nintendo. The latter, in particular, also highlights the continued success of TAG Heuer’s continued superiority in the realm of connected watches.
And who better to take us behind the scenes of the brand’s creative direction for the past year and beyond than Guy Bove, TAG Heuer’s Product Director and the mind behind many of 2021’s most exciting timepieces.
DAMAN: This year we’ve seen a lot of exciting releases from TAG Heuer, from the new generation Aquaracer to new functionalities for the Connected Watch family, new Formula 1 Chronograph models and more. All in all, is there an overarching theme, focus or perhaps message from TAG Heuer for 2021?
For 2021, we were looking within each collection to capture the essence of our past and to move it firmly into the present and the future. In some cases, this meant a redesign; in other cases, a facelift.
