PERFECT FiT
Nov 01, 2021
4 minutes
When the pandemic upended everything in March 2020, designer Alvin Valley rode shock waves of shutdowns and canceled orders before leaving Manhattan to regroup at his Long Island home. For a moment, it was a difficult time to be the “King of Pants,” a moniker that evolved from the title “Lord of the Pants,” which he earned in 2001 when his Classic 111 pant became the must-have piece in every stylish woman’s wardrobe. But last spring, as people spent more time nesting than socializing, joggers and yoga pants seemed to become de rigueur. Or were they?
Valley started thinking about who his customer truly is, coming to the conclusion that she is “a hypersocial woman who needs that
You’re reading a preview, subscribe to read more.
Start your free 30 days