Looking back, we might identify the 2006 Serpentine Gallery Pavilion, by Rem Koolhaas and Cecil Balmond, as the moment when the idea of curating architecture crystallized as a distinct topic. This was when Hans Ulrich Obrist joined the gallery and introduced the 24-hour Interview Marathon program of events that accompanied the pavilion exhibition, co-hosting it with Koolhaas that year. It was clearly a moment when the rise of the professional curator – the auteur curator, in the case of Obrist – collided with a rise in the popularity of exhibiting
