Wanna buy a watch?
‘Many watches increase in value, so some customers will lose no money in an upgrade’
NOT all that long ago, if you wanted to buy a second-hand watch, your first thoughts might have turned to the gentleman in the ankle-length mac, whose schtick began with the words: ‘Wanna buy a watch?’
The second-hand market was—or, at least, felt—dodgy.
Few authorised retailers played the game and still fewer brands legitimised it. Want a warranty with that second-hand watch?
Forget it. Stories of people burned by fakes or watches well past their sell-by date became the prevailing narrative.
A lot has changed, however. Today, the second-hand market, now known increasingly as ‘certified pre-owned’ or ‘CPO’, is booming. International operations with huge inventories, such as WatchFinder and WatchBox, lead the
