ADAPTING IN CHALLENGING TIMES
Sarah Edmonds is the Marketing Manager for Pegasus Art and a freelancer supporting creatives and fine artists. Sarah studied a short course at the Slade School of Fine Art and has a degree from the Chartered Institute of Marketing.
www.sarahedmonds-marketing.com
December is often a time of reflection – we have reached the end of the year and are considering new beginnings. And what an enormously challenging year (or two) it has been, like no other we have experienced in our lifetime. As artists, we are potentially more adaptable and conditioned to reinvention than other professions, moving from project to project and willingly accepting change. Even so, the speed at which the Covid-19 crisis unfolded meant that
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