We talk to True CEO MATT DICKINSON as he looks back on the agency’s development over the past decade, through its growing then shrinking to become the perfect size.
After years toiling away in the safety net of global advertising agency networks, Craig Pethybridge wanted a change and an opportunity to flex his own convictions. And so it was that in 2011, True was born as an independent disruptor agency designed to put people and creative over revenue and growth.
With a bottom drawer overflowing with ideas for products, apps and businesses, Craig set to work. Matt Dickinson came on board six months in, and together with Conan Gorbey and Steve Kane, they set about building a brand-experience agency that could effect positive
