Nine made the decision to sell its Willoughby site in 2015 because it was reaching end-of-life. The company required a new, modern building that would provide world-class facilities for diverse business needs and future-proof the growing Nine business for the next 60 years. This was the catalyst for the move to North Sydney.
This building was ultimately selected because of its central location in the North Sydney CBD; the opportunity for Nine to be the anchor tenant and create its own bespoke, creative spaces; as well