BRIGHT IDEAS
When you peruse through the endless beauty world of Instagram, more often than not, you’ll find the same homogenous flawless complexions, bouncy blow waves, manicured brows, and plump gloss-stained lips staring back at you. Given the rise of the beauty influencer or YouTuber, it’s become increasingly hard not to feel like social media is stuck on a perpetual loop where beauty is concerned. But if you’ve grown somewhat weary of the deluge of polished and perfected beauty looks flooding your feed—you’re certainly not alone, and the beauty world appears to be taking notice.
“We are bombarded by visuals constantly, and perhaps, in general, a little bit tired of the pressure to execute ‘perfection’ with make-up,” explains Kiekie
