Gen Z consumers are leading the way for sustainable fashion, with almost half (45%) making mindful choices, while the majority of people purchased fewer clothes than normal as a result of the pandemic.
This is according to a survey of 1,000 people aged 16 and over by popular fashion brand Superdry, which aimed to reveal the UK’s consumer trends, particularly in the light of covid.
After Superdry was named in the top three for climate change leaders in the Financial Times, the company decided to