Process Pony Express
Nov 02, 2021
3 minutes
Story IAN SINCLAIR & LOREN KRONEMYER
Ian: Over the years together, our Pony Express remit has been to create alternate realities that refract and reflect Earth’s current circumstances, in an artform-promiscuous but socially engaged way, via a process we call “world-building.” What is world-building as a process?
World-building is our way of producing richly detailed artworks that invite endless modes of participation and iteration. To me, it refers to a process where the starting point is a social code that gets
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