JOANNE RICO

Joanne Rico’s first break in the marketing industry started when she joined Ministop Philippines as a franchise marketing officer. She accepted the position despite having no formal education in marketing or business. Her grit, passion, and thirst for learning helped her to embark on a journey she couldn’t believe would take her to success.

Rico recalled mapping a plan on how the team could grow the business and hit the target. In just three months, they nailed the process, captured the leads, and