UNPARALLELED QUEEN OF CONTENT
As a teenager, she knew she wanted to make a career in the entertainment industry, but, unlike her father, the famous white-clad actor Jeetendra, she wanted to be behind the scenes. That year, she started assisting ad and feature filmmaker Kailash Surendranath. She set up and turned producer with Balaji Telefilms Limited in 1994, and it has been an uphill task to maintain her upward graph—but she has done it, and how! She forayed into Bollywood in 2001, and then into the massive online streaming industry with ALTBalaji in 2017. It has taken sheer understanding of the markets and guts to present something new to her viewers, to make it to where she has. She took the risks, and went along with the ones that paid off, and changed those that did not.
It has been a constant struggle for this Padma Shri awardee, but she has managed to stay on top of everything she has
