I have been going about this all wrong. Sure, I have been sharing all the great things happening in the private cinema world – the technological advancements, the best practices, the great projects. We are able to create private cinemas now that are better than ever before, in fact, better than just about any movie theater that most people will ever experience. Month after month, year after year, I am able to share that message thanks to publications like this one, and business is good. But I struggle with the knowledge that the word is still not reaching our ultimate audience: the public that we
