The Rise of Indi Beauty
e are all guilty of it…picking up a fancier-looking product versus a homegrown formula packaged in a simple, modest- carton. In our minds, we feel, if a product looks good, it must great, too. A few decades ago, when colour cosmetics and lab-generated skincare concoctions took over the world, the 6,000-year-old science of life—Ayurveda—sometimes seemed too ‘basic’ in millennial-speak to find a spot in our beauty cabinets. The local beauty brands, born on the basis of this science, found this wave hard to survive, and often found themselves placed
