POWER TO THE PEOPLE
It is indeed a curious thing. Over time, the quality and longevity of a service, and the effectiveness and performance of a product or program, engenders the ‘prime creator’ brand loyalty. This is, understandably, usually lauded and promoted by the recipient company – as it should be – but can it be a curse?
Where it might seem brand loyalty already does a lot of the work for a company - where ‘half the battle is already won’ in terms of attracting new business or ensuring a new product’s successful adaptation and integration into a relevant market - perhaps it also brings unexpected pressure to perform? Could that pressure, even if self-appointed, skew a product’s development and launch and ‘tarnishingly’ temper its potential?
After all, you yourself have raised the bar – set your own exceptional benchmark – and are now challenged to meet and exceed your product or service’s previous expectations.
Hmm… There’s that scene in iconic mid-1990s golf-tragic movie Tin Cup that raises this predicament only too well.
