REVOLUTION DIGITAL

MUST BE THE TANK

Try this visual exercise. Close your eyes and imagine in front of you a rectangle, just about the size of a post stamp. Or if you’re too young to know what a post stamp is, an SD card. Short edge on top, longer edge on the sides. Now take the longer edges, add some thickness to these and lengthen them by half a centimetre on either end. At this point, if we were to ask you to fill the space in the middle with the hands of a watch and a minute track, there is a high chance that what you have assembled would resemble the face of the Cartier Tank.

These elemental design characteristics of the Tank were first laid out by Louis Cartier some 104 years ago, in 1917. His point of inspiration was an object far larger and, curiously, an object of war. The fundamental form of the Cartier Tank is taken from the top view of a tank, with the brancards being the treads and the case representing the cockpit of the vehicle. But although the timepiece was modelled after a destructive weapon of

You’re reading a preview, subscribe to read more.

More from REVOLUTION DIGITAL

REVOLUTION DIGITAL2 min read
From Japan With Love
If you’re a fan of Japanese watchmaking living in California (or anywhere in North America, for that matter), the Grand Seiko event last November was about as good as it gets. The Japanese watchmaker arrived in Los Angeles to host the GS9 Experience
REVOLUTION DIGITAL10 min read
The Anatomy Of A Sports Watch
A sports watch doesn’t have to be thin. It doesn’t have to fit under a cuff. It doesn’t even have to be pretty. It can be many things, but there are certain traits any watch with sporty ambitions should have. We’re talking about the likes of water re
REVOLUTION DIGITAL3 min read
Gold Standard
A gold watch used to mean something. Throughout the mid-20th century, companies used to bestow gold watches upon their most valued, senior employees to mark their retirement. It was a sentimental gesture that, as the century wore on, became less appr

Related