Colour, as a noun, is first described in the Oxford English Dictionary as, “the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light.” Colour goes far beyond just nounhood, however. The term can also be used as a verb, as an adjective, and — as it relates to the study of the mind — colour is considered a branch of the broader field of behavioral psychology.
Those who have worked in the marketing world or with marketing agencies understand that colour has a major impact on the consumer. A 2006 study by the University of Winnipeg in Canada stated that, “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62–90 percent of the assessment is based on colours alone.”
There has been no lack of research conducted to justify just how positive colours — particularly brighter, more vivid colours — make us feel, emotionally. Choosing a colour for a
