In the words of Lionel Favre, Jaeger-LeCoultre’s product design director, bringing a new line into a storied maison is never an easy task, but one could do so successfully if you remember your roots. “You can’t forget the history of a brand and say okay, now I will restart something,” says Favre. “You need to know exactly what we’ve done in the past and sometimes you can use what’s been done in the past to rework and create something new.”
That was how the modern-day Polaris was born two years ago, based on the rare and somewhat mysterious dive watch from 1968 by the same name. The original Polaris was born in 1968 when military watches of the 1940s gave way to pioneering watches of the 1950s and ‘60s. In a period when anything felt possible, professional tool watches were created to
