HIGH FLYING DRIFTER
Any successful camper manufacturer — as with anyone in business — listens to their customer base. And, for any manufacturer, the experience that irks the most is watching a potential customer walk away because you have nothing to offer in the type of camper they’re seeking. And so it was — and is — with Cub.
The constant refrain from Cub’s salespeople after camper shows was that they had to watch customers for doublefold campers walk off because the company had nothing to meet that need. Cub had made the plunge into forwardfold designs with the very successful Frontier, “So how come we don’t have a doublefold?”
Nobody had an answer, so work began. There was over 12 months of design and planning before the first components for the new camper sprang to life — though the disruptions that arose from COVID-19 created plenty of time to work on new projects.
The name for the new camper was settled on while two senior executives were enjoying a coffee near a restored model of one of the company’s foundation models, the Drifter. This was the camper on which Cub built a serious reputation in the 1970s and ‘80s, and it seemed to echo the aspirations for the new model, so the Drifter II it became.
One of the great advantages of not being the first in any new field is that you can benefit from the shortcomings of others, and
