GIFTING BY POST
‘Our hampers contain ingredients for beautiful festive cocktails’
Dr Laura Czech, 40, lives in Hitchin, Hertfordshire, with her husband, Alex, also a doctor, and their two children, Zach, 12, and Sophie, 10. She started the business Étän rum in August 2020 with her four sisters, Briget, 36, Noella, 35, Caroline, 32, and Kareen, 30.
THE IDEA
My parents threw great parties when my four sisters and I were growing up, and this inspired in us a love of a great time with family, friends and a good drink in hand.
WHAT HAPPENED NEXT
During one of our regular get-togethers, my sisters and I started talking about creating a rum brand that reflects us as women, and also celebrates our Cameroonian heritage.
We did lots of googling, attended expos on making spirits, and did an eight-hour business course. We then approached a craft distillery company who turned our vision into reality. It’s called Étän because that means five in our parents’ Cameroonian dialect of Mungaka.
I’m an NHS
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