Newsweek International

SDA Holding - International vehicle distributor grows from Africa to Europe and beyond

The group traces its origins back to 1991, when Belgian entrepreneur Philippe de Moerloose launched a vehicle distribution business serving the African market. The business extended its reach to more than 30 countries across the continent before it was officially founded as SDA in 2008. It set its sights on Europe after that because, as de Moerloose explained, geographic diversification is the key

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