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  • Harper's Bazaar Singapore

    EMPIRE OF BLING

    Jun 11, 2021 3 minutes

    It has been rapped about in hip-hop hits (shout-out to Iggy Azalea and Jay-Z), written about in books (James Bond didn’t wear just any watch, “it had to be a Rolex”) and got its fair share of coverage in the media, thanks to industry experts and diehard celebrity fans alike (where do we even start?).

    Rolex is undeniably the world’s most famous watch brand, not to mention the most valuable, if Forbes’ 2020 list of the 100 most valuable brands is to be considered.

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