JESS ELLIOTT DENNISON

ess Elliott Dennison is laughing. She’s recalling the story her mum always tells about the time the Hovis truck drove down their street and a bag of flour fell off the back. “She claims that bag of flour lasted forever – she cobbled together so much from it!” It’s a family tale but it also represents the ‘make do and mend’ spirit, together with a fearless entrepreneurial edge, that Jess grew up around. Her parents were not from a creative background (in fact, they worked in software development in 1980s London, where the only thing more prominent than the shoulder pads was the stress levels), but they always encouraged risk-tasking and living life without regrets. And their daughter has made that philosophy her own, has just been published.