IN ITS FOUR-YEAR-RUN AS A network, The Cowboy Channel has scored major points with rodeo fans by covering the marquee arena performances and by putting viewers up close for the biggest show—Wrangler National Finals Rodeo each December. But it’s not only the largescale events that have made the network popular around the world—it’s also the dedication and attention to smaller rodeos, the moments that define the yearlong run-up to Vegas’ flashing lights and gold buckles.
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