Camera Set

It wouldn’t be an iPhone update without at least an incremental update to the camera system on the world’s most powerful smartphone, and this year was no exception. The introduction of the iPhone 13, 13 Pro, and 13 Pro Max unlocks significant new powers for consumers and professionals to capture incredible photography and for the first time, cinema-quality videos.

PUTTING THE EYE INTO iPHONE

In recent years, Apple’s leaned on its camera systems to sell more iPhones, particularly in ‘lull’ years where there are fewer significant changes and tweaks. Many might consider this year to be one of those - last year’s iPhone 12 range broke records after introducing 5G and an all-new design, and so naturally this year’s release was always going to be a quieter state of affairs. Where Apple has excelled, however, is with its camera systems, and introducing new sensors and lenses