Samsung UE43AU7100

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Look up ‘unassuming’ in the dictionary and you’ll probably find a picture of the Samsung UE43AU7100. This 43-inch LCD TV doesn’t flaunt a particularly flamboyant design, doesn’t sell for a particularly outrageous price – either high or low – and its features list is certainly no Lord Of The Rings-style epic.

You don’t have to spend long in the UE43AU7100’s company, though, to realise that a TV doesn’t have to be an extrovert to stand out from the crowd. Solid processing and a thoughtful, balanced picture that actually seems to have had some care and attention lavished on it can be more than enough. Especially at the relatively entry-level end of the TV market, where the drive for ever more aggressive pricing has been leading in recent years to increasingly homogenous standards.

The Samsung UE43AU7100 costs £449 in the UK at the time of writing. Stepping up to the 50-inch AU7100