An appetite for game
GREAT British Game Week is just around the corner (22-28 November), a time to celebrate the wild harvest that enriches the cold winter months. For British Game Assurance (BGA) – formerly British Game Alliance – it is a time to reflect on the state of the game meat market, the distance travelled and where we need to head next.
At this year’s Chelsea Flower Show, game appeared on the menu for the first time. This is all part of our efforts to open new markets and find new consumers. However, you
