NFTs are thriving–can the artists thrive too?
ON SEPT. 13, MONICA RIZZOLLI SAT IN HER ROOM IN SÃO PAULO and watched her net worth grow by $5.4 million in 48 minutes.
Rizzolli is not a day trader or a gambler. She’s an artist whose work consists of sun-kissed petals and wind-whipped blizzards, all created digitally. That day, she was selling a 1,024-piece collection in an auction on the NFT art platform Art Blocks. And despite her relative lack of renown outside of Brazil, the response was emphatic, with collectors shelling out thousands while feverishly discussing color and pattern on the social-messaging app Discord. “Haven’t seen any where the colors don’t blend perfectly,” wrote one.
Rizzolli’s success in that September auction is just one of many examples that disprove the epitaphs written for the NFT market after it receded from its dizzying peak this spring. In March, the artist Beeple sold an NFT collection for $69 million at an auction at Christie’s, provoking astonishment from the outside world. Many were quick to write it off as a blip when the market shrank in May, dropping 90% from its peak. “Who could have seen this
