Mood elevator
musement parks are for the young. At least that’s the conventional wisdom. Job Smeets, however, has never put away childish things. For the founder of Studio Job, the provocative product-design firm, youthful recollections of Efteling — the largest theme park in the Netherlands — form the DNA of his defiantly kitsch creations. Imagine an armchair in the form of a hamburger, a punching bag that appears to be made of red brick, and a table lamp that mimics a half-peeled banana. “If I can visualise those memories, I can
