Behind South Africans’ ability to save

the financial instructions emanating from the ivory towers of the financial industry of “save more” and “put money aside to invest” is, at best, oblivious to the financial reality that many South Africans live with every day. And at worst, ignorant.

Of course, this advice comes from the best intentions to ensure that people – from all classes – have a financial foundation that is strong enough to withstand any economic storm. That is, when the economic storm is felt by all classes.

The issue lies in misunderstanding the reality of when it is even possible to put money aside. What may seem like enabling financial conditions to save for you may not be enabling to someone else. The luxury of having enough money at the end of all your immediate, essential expenses is a luxury