If you had told us at the start of last year that the world was about to be gripped by a pandemic, and that in the ensuing 18 months of vaccines, health restrictions, lockdowns and overall massive upheaval of our way of life that sales of motorcycles would go through the roof, well, you would’ve had a way better crystal ball than us.
For the four years up until early 2020, motorcycle sales in Australia were on a downward slide by just on 40 per cent before off-road machines finally started to turn the trend. Then, when COVID-19 hit in the first quarter of last year and then really took hold by mid-year, sales of all motorcycles started climbing — and how! By the end of last year, the Australian market was up an amazing 50 per cent according to data released by the Federal Chamber of Automotive Industries, despite manufacturers struggling to maintain production and product availability as COVID-19 shutdowns and restrictions impacted manufacturing right around the world.
For the first six months of this year, Australian motorcycle sales have continued their upward trend with total sales of some 55,840 units in Australia between January 1 and June 30, 2021. That’s 3,001 units more than the same period 12 months earlier, and comes