ON THE CASE
Wesley Ng was still a primary school student in Hong Kong when he started his first business. “I traded Dragon Ball Z cards. I used to make tonnes of money for a kid—I could buy whatever I wanted, like a Game Boy,” he says, laughing. “So I think the entrepreneurial spirit has always been inside me, but it started small.”
Ng’s ambition has grown since then. The 40-year-old is now the co-founder and CEO of Casetify, the booming tech accessories brand that he established in 2011 with his school friend Ronald Yeung. To date, Casetify has sold more than 25 million phone cases worldwide and collaborated with more than 100 companies, ranging from designer labels such as Moncler and Saint Laurent to corporations like Disney and even museums—most famously the Louvre, which entrusted Casetify to transform the Mona Lisa from canvas onto iPhone cases, AirPod holders, water bottles and phone chargers.
These partnerships have made the brand a firm favourite of celebrities such as the Kardashians and the Hadids, and have also attracted huge media attention, marking the business out as a start-up to watch in Asia. Casetify is privately owned and Ng has never publicly discussed revenue, but a recent investment gives some idea of the company’s value: in June, Adrian Cheng, executive vice-chairman and CEO of New World Development, invested an undisclosed eight-figure US dollar sum in Casetify in exchange for a nearly ten per cent stake.
So, as Casetify celebrates its tenth anniversary this month, Ng says he feels proud of everything his team has
