Guru of regurgitation
IT SAYS HERE THAT Stephen Bayley “was the person for whom the term Design Guru was coined” — it gets more toe curling — “something he accepts with what he likes to think of as self-deprecating irony”.
Irony in this instance appears to mean having a ready-made defence for harmless archness. That’s the easy bit. Almost as easy as realising that Bayley himself thought up the epithet — which belongs to a sub-lexicon to make one cringe: it also includes foodie, fashionista, artisan, retail
