The light fantastic
Vanessa and Chris Radford are planting chickpeas at Ibon, their sheep and crop farm near Rowena on the north-western plains of NSW, so they are spending long hours in the tractor. The phone reception is dodgy, but every time she comes into range, Vanessa’s mobile starts pinging like crazy with customers enquiring about her lampshades. Vanessa is the creative force behind LightenUp Handmade, and she explains that this is what happens every time her business receives a boost from Buy From the Bush (BFTB).
It’s not exactly news that BFTB is the incredibly successful marketing platform established in
