DONATE WITH A CLICK
Every early September, Ge Mingzhu, who works for a charitable organization based in Beijing, puts up 99 Giving Day posters across social media platforms to raise more fund for her organization.
By using a smartphone to scan the QR code on the poster, one can donate money to the charitable projects directly; the Tencent Charity Foundation and other such organizations will add to individual donations with their own contributions.
Burgeoning online fundraising
The Internet, especially mobile Internet, has become an intrinsic part of life in China, driving economic growth and even the development of philanthropy.
99 Giving Day, launched in 2015 by China’s tech giant Tencent, was set up with the explicit intention of encouraging philanthropy as well as
